MY ROLE
Art Direction
for Store Display and Gift Bag

CHALLENGE
Nestlé asked us to design a Halloween Store Display for their Kit Kat Chocolatory stands in department stores nationwide.

IDEA
Since the target was children and parents shopping for Halloween treats, we created fun loving and cute characters that would fit with the tone and manner of Kit Kat Chocolatory’s premium range.
The gift bag would glow in the dark to give an extra element of fun and excitement associated with the brand.