Kit Kat Sublime Ruby
Client: Nestlé (2018)
MY ROLE
Art Direction
Key Visuals, Flyer, Web Banners, POP
Store Displays
CHALLENGE
Nestlé asked us to create the launch campaign in Japan for the world’s first “Ruby Chocolate” under their premium chocolate brand, Kit Kat Chocolatery.
IDEA
For the visuals and copy decided to put the emphasis on Ruby Cocoa, an innovation in the chocolate industry with its fruity taste and distinctive colour. We decided to promote the product around various gifting occasions, on Mother’s Day, Valentine’s Day and White Day, as well as create store displays for Kit Kat Chocolatery stores nationwide.
PRODUCTION COMPANY
Trival Inc.
Key Visuals
Used to promote the product in store, for web banners, and on the official site.
Product Key Visual
Official Website
Web Banner for Mother’s Day, showcasing the custom Carnation packaging.
Store Display
Seasonal Store Display at the Kit Kat Chocolatery flagship shop in Ginza, Tokyo.
