Future Memories
Client: Kioxia Holdings Corp. (2020~ ongoing)
MY ROLE
Art Direction of video content
Promotional Leaflet Design
Banner Ad Design
CHALLENGE
Having launched its new branding, Kioxia needed to spread it’s name and brand awareness to create engagement with it’s target audience.
IDEA
We suggested creating an online platform to provide our target with the latest news on cutting edge technology.
Working with the client and the production company Amana, we create monthly content interviewing a variety of individuals in the tech community and promoting Kioxia’s collaborative projects.
Production Company
Amana Inc.
Future Memories Website
Quiz AI Project
Our content in April 2022 featured Takushi Izawa (Japan’s most successful TV and youtube quiz show contestant, and Takashi Ichikawa, AI development engineer at Kioxia.
Izawa and Ichikawa joined forces on the Quiz AI Development project, to create an AI that could generate quiz questions, and we created video content interviewing them on their exciting new venture.
Working with our proudction company Amana, I was in charge of the Art Direction of the interview video, promotional banners and leaflets given out at Quiz Competition events to promote the website.
Website Article page (English version)
Interview Video
Targeted banner ads to drive traffic to the website
Promotional Flyers
Kioxia sponsored amateur quiz competition events to promote their Quiz AI project.
Flyers were given out at the event with quotes from the video interview, as well as introducing the contents and QR link to the Future Memories website.
Memory Centric AI
For our content in June 2022 we interviewed members of staff working in Kioxia’s Institute of Memory Technology Research and Development and Sputniko!, an artist working in the field of speculative and critical design.
They discussed the potential of AI systems with flash memory technology.
The client wanted to take this opportunity to introduce how their technology was used in Memory Centric AI.
We had several discussions with the researchers and engineers on the Kioxia side in order how to accurately explain how it worked.
I was then put in charge of simplifying and translating this into visual form, creating the illustrations and overseeing an animation video explaining the technology.
Website Article page (English version)
